A website’s traffic reflects how well a business is doing online and the idea is to be at the top in search engines so your business page can get the desired traffic it needs. For potential customers to be able to see what you do and become interested then you need to buy into this SEO trick.
There are over 1.24 billion websites in the world and everyone wants to be SE Optimized, so how do you ensure you get high value organic search traffic?
You can use an SEO agency of your choice or an ecommerce development company to assist you in delivering an excellent result if you’re not cut out for this but if you are, here are 5 up-to-date SEO tips and tricks that can help increase website traffic on your business site.
Keywords are very crucial for traffic generation and visibility. People use Google to conduct over 3.5 billion searches and in the U.S., 78% of people use the web to research products and services before buying.
In other for your page to get noticed, you also need to use long-tail keywords that are specific to the search because about 50% of people use four words or more to search.
- Quality content
Anybody can write content but what makes yours different? You need to give subscribers contents that can attract them to your site, contents that are engaging and shareable and contents that can inform them of frequently asked questions before they ask and are clear to read.
You also need to update your contents regularly as search engines regularly check for updates to provide the best result to its users.
- Meta Description
This is the clickable link that appears on search engine result pages and as we all know, first impression matters so use a very appealing and concise Meta description of your business to attract people to click on your site.
Meta descriptions aren’t a search ranking factor any more, but they help Google work out if your content is relevant to a search term by the actionable tips and overall authority it projects.
- Use videos and images
Images and videos are what makes a website colorful, just imagine if you just had only text, your page will be so boring.
For SEO effort, you should use quality images and videos that have description in the captions for search engines to rate how relevant your page is and to also increase your website traffic because people generally love visuals.
- Mobile Friendliness
The world is becoming more mobile-related and over 60% of daily searches are done using this medium, so take advantage of this. Make your website mobile friendly for more organic traffic and ensure it is easy to look at on mobile and also easy to read.
Business Insider predicts that by 2020, 45% of all e-commerce sales in the United States will be completed on a mobile device so don’t under rate this medium.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.