Top 7 SEO Strategies In 2018 That Help Thrive Your Business Amazingly
In today’s fast paced and unpredictable world, there is nothing more unpredictable than SEO. The worst part about changes in SEO is that sometimes you don’t even notice it has happened. Techniques that might have worked a year will suddenly give no results and in worst case scenarios might even damage your ranking. If you are in the search engine optimization industry, maybe for an SEO agency or an ecommerce development company, you have no excuse to slack behind recent changes.
Increase the rate of engagement
In basic terms, engagement is the interaction with the user and your capacity to keep their attention on you. In the world of SEO, it is defined by how long the user is on a specific web page. Google has not come out with an official statement but there is plenty of proof that Google does give priority to pages with higher engagement with users.
To achieve this, format your page so that it is much easier to read. There are a few techniques to do this. One is to use shorter paragraphs with about two or three sentences per paragraph. While at that, shorten your sentences and avoid having sentences longer than 20 words. Sub heading and bullet points are other techniques to better format your page.
Make your page longer
According to research done by Backlinko, longer content has a better chance of ranking higher than pages with less content. But let’s be honest, writing a two thousand word article for every post is time consuming. A better thing to do would be to look for an article which is around one thousand or more and write a bit more on that topic. Of course, make sure that page is ranking well before you refresh it.
Don’t forget about YouTube
Videos from YouTube crop up on the top ten results far more than any other video platform. YouTube is also only behind Google when it comes search engine popularity. When you pay attention to YouTube videos, it will benefit you in two ways. It can help you reach the first page on Google while also generating traffic through YouTube. Don’t forget to optimize your video so that it gets more views. Include keywords in the title and in the description. Also, try to make videos that are around five minutes or longer as longer videos get more interest.
Improve the loading times of your website
Google announced that loading speeds would be one of the factors when it comes to ranking around eight years ago and it has aggressively pursued this. The exact speed has always been somewhat of a mystery but the results of a recent survey shows that users want a site to load in less than two seconds. If it takes more than three seconds, they are likely to close that site, so there is your answer. Other than the SEO ranking, slow loading speeds might also convince users not to visit or shop at your website for a second time.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.