Search Engine Optimization Blog

SEO and Inbound Marketing

Google Engineer Issues Warning About Google Crawler

A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties . The engineer stated that Google’s crawler is rendering sites using an outdated version of Chrome, Chrome 41, which dates from March 2015 . This means that Google’s crawler will […] Click here to view original Read more about Google Engineer Issues Warning About Google Crawler[…]

Posted in SEO

13 Best Practice Tips to Create & Optimize XML Sitemaps

Creating a sitemap is an important part of optimizing any website. Not only do sitemaps provide search engines with a blueprint of how your website is laid out, but they can also include valuable metadata such as: How often each page is updated. When they were last changed. How […] Click here to view original Read more about 13 Best Practice Tips to Create & Optimize XML Sitemaps[…]

A guide to the standard reports in Google Analytics: real-time reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got […] Click here to view original Read more about A guide to the standard reports in Google Analytics: real-time reports[…]

Posted in SEO
How to get started with local SEO

John Mueller Offers Surprising News Why Google Crawls Non-Existent Pages

In a Webmaster Central Hangout, Google’s John Mueller discussed the reasons why Google crawls non-existent pages and what that meant for your crawl budget. Web publishers would like to see Google crawling existing pages. It seems a waste of time for Google to crawl pages that don’t exist. A web publisher asked whether they should Read more about John Mueller Offers Surprising News Why Google Crawls Non-Existent Pages[…]

Posted in SEO
The mobile marketing checklist you need for 2018

4 local SEO strategies for small and medium businesses

For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer […] Click here to view original Read more about 4 local SEO strategies for small and medium businesses[…]

Posted in SEO

Twitter Cracks Down on Automation and Use of Multiple Accounts

Twitter has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam. In addition, Twitter is also making changes to its API which will limit users’ ability perform coordinated actions across multiple accounts. These new guidelines are being put in place, […] Click here to view original Read more about Twitter Cracks Down on Automation and Use of Multiple Accounts[…]

Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts. Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of followers. One thing they have in common is many of them bought followers from a […] Click here to view original Read more about Millions of Twitter Followers Lost After Crackdown on Fake Accounts[…]

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences , […] Click here to view original Read more about Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze[…]

Posted in PPC
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during […] Click here to view original Read more about Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round[…]

Posted in SEO