Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit

This morning at the Bing Partner Summit, at Microsoft headquarters, the company announced a new display network, the Microsoft Audience Network (MSAN). Though the company has had the “ Bing Audience Network ,” the new offering brings together a number of elements that weren’t previously available: Bing search-intent signals, […] Click here to view original Read more about Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit[…]

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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences , […] Click here to view original Read more about Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze[…]

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How to get started with Facebook advertising: A step-by-step guide

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting […] Click here to view original Read more about How to get started with Facebook advertising: A step-by-step guide[…]

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5 Easy Ways to Improve Your PPC Campaigns with Audiences

5 Easy Ways to Improve Your PPC Campaigns with Audiences

Audience targeting has had a massive impact on the way PPC pros approach their campaigns. They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web. Most often, audiences seem to be relegated to the retargeting, display, and social […] Click here to view original Read more about 5 Easy Ways to Improve Your PPC Campaigns with Audiences[…]

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