SEO plays a fundamental role when it comes to the world of digital marketing. Succeeding in SEO is arguably the best way to direct more organic traffic towards your website. However, as with all things, people tend to make mistakes here too but there is a very small margin to do so.
With that in mind, here are the top mistakes people do so you can avoid them yourself!
The lack of keyword research
There is virtually no way you can go ahead with a digital marketing campaign without keyword research, but you would be surprised by the amount of people who still go ahead that way. Keywords form the backbone of digital marketing and you can’t even start a blogging site without the required keywords; just ask any digital marketing agency or SEO services providing company!
An excess of keyword optimization
Keywords should occur in a subtle and good spread across the web content. Cramming too many keywords in to the content can actually harm your SEO ranking and disrupt the smooth flow and readability. Google’s algorithm is now programmed to look for such instances and penalize sites if they are found to be cramming keywords.
Opting for keywords that are not necessary
Using unrelated keywords add no value to the content and can be the downfall of your digital marketing campaign. It is also a waste of time for you which you can spend working on stronger keywords. Google Planner is one app that can help you come up with a great keyword strategy to increase traffic to your sites.
This is a huge NO from Google. They can quickly find plagiarized content and in some cases, even penalize the site for it’s duplicate content. Instead of being lazy, come up with original content and make use of the services of plagiarism checking sites to ensure your work is completely original.
It has to be noted that if you buy links, there is a massive chance that Google will figure it out. And when they do, they’ll penalize you so it’s much better to go for real high quality links.
Most often links that you buy are of low quality and might be labelled as spam. Some of the ways you can get genuine links is by guest writing for other websites, posting through third parties and building links for competitors. These are all within the rules of Google and have been tried and tested.
Irregular posting on your site
Any visitor to your site or blog will want to see up to date content on it, not stale months old news and articles. The same goes with the search engine crawlers. They pay more attention to newer articles and sites that frequently update.
Lack of optimization for mobile devices
Nowadays more people access the internet through their smartphones than with their laptops so there is plenty of reason to optimize your website for smartphones. Understanding the issue at hand, Google now ranks sites with smartphone optimization higher than sites that lack it.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.