How to get started with Facebook advertising: A step-by-step guide

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting […] Click here to view original Read more about How to get started with Facebook advertising: A step-by-step guide[…]

Posted in PPC
5 Easy Ways to Improve Your PPC Campaigns with Audiences

5 Easy Ways to Improve Your PPC Campaigns with Audiences

Audience targeting has had a massive impact on the way PPC pros approach their campaigns. They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web. Most often, audiences seem to be relegated to the retargeting, display, and social […] Click here to view original Read more about 5 Easy Ways to Improve Your PPC Campaigns with Audiences[…]

Posted in PPC
The mobile marketing checklist you need for 2018

The mobile marketing checklist you need for 2018

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone , and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality […] Click here to view original Read more about The mobile marketing checklist you need for 2018[…]

Google on Structured Data for Local SEO

Google on Structured Data for Local SEO

Google’s John Mueller offered an unexpected answer to a question during a Webmaster Hangout . Someone asked if using GPS coordinates within Schema.org structured data was essential. Local businesses need to be able to communicate to Google where they are located. Google can use that structured data to display […] Click here to view original Read more about Google on Structured Data for Local SEO[…]

Posted in SEO
How AI can uncover new insights and drive SEO performance

How AI can uncover new insights and drive SEO performance

In 2015, Google announced that it had added RankBrain to its algorithm , cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a […] Click here to view original Read more about How AI can uncover new insights and drive SEO performance[…]

Posted in SEO