Search Engine Optimization Blog

SEO and Inbound Marketing

How to get started with local SEO

John Mueller Offers Surprising News Why Google Crawls Non-Existent Pages

In a Webmaster Central Hangout, Google’s John Mueller discussed the reasons why Google crawls non-existent pages and what that meant for your crawl budget. Web publishers would like to see Google crawling existing pages. It seems a waste of time for Google to crawl pages that don’t exist. A web publisher asked whether they should Read more about John Mueller Offers Surprising News Why Google Crawls Non-Existent Pages[…]

Posted in SEO
The mobile marketing checklist you need for 2018

4 local SEO strategies for small and medium businesses

For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer […] Click here to view original Read more about 4 local SEO strategies for small and medium businesses[…]

Posted in SEO

Twitter Cracks Down on Automation and Use of Multiple Accounts

Twitter has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam. In addition, Twitter is also making changes to its API which will limit users’ ability perform coordinated actions across multiple accounts. These new guidelines are being put in place, […] Click here to view original Read more about Twitter Cracks Down on Automation and Use of Multiple Accounts[…]

Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts. Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of followers. One thing they have in common is many of them bought followers from a […] Click here to view original Read more about Millions of Twitter Followers Lost After Crackdown on Fake Accounts[…]

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences , […] Click here to view original Read more about Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze[…]

Posted in PPC
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during […] Click here to view original Read more about Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round[…]

Posted in SEO
7 Insights Into How Google Ranks Websites

7 Insights Into How Google Ranks Websites

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results. The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following […] Click here to view original Read more about 7 Insights Into How Google Ranks Websites[…]

Posted in SEO
Google publishes comprehensive guide to featured snippets

Google publishes comprehensive guide to featured snippets

Google has published one of the most comprehensive explanations yet of their featured snippets in a post on the search blog. Featured snippets, in short, are the quick direct answers you see at the top of the Google search results page that appear in response to some search queries. […] Click here to view original Read more about Google publishes comprehensive guide to featured snippets[…]

Posted in SEO